Mandatory seismic retrofitting isn't always great news for bay area businesses, but Bi-Rite took it as an opportunity to give the Creamery a fresh new look. We wanted to boost sales in an increasingly competitive market and stay true to loyalists who deem Bi-Rite Creamery "the best ice cream out there". The in-store signage amplifies the happiness that typically surrounds ice cream, and also functions to streamline the ordering process when there's a line out the door. The art wall is meant to engage customers on social media and become a visual that people associate with the Creamery.